AND1: ALL FOR ONE AND1 FOR ALLĪND1 is a basketball footwear and clothing company that is known for sponsoring street basketball “mixtape” competitions. After all, it’s good on just about anything. A couple hundred years later, Kraft Foods deemed that “A.1.” was so recognizable and versatile that they dropped the word “steak” from the product name. Supposedly the king declared that the sauce was “A.1.” - a ship insurance term for “first rate” coined by Lloyd’s of London. Steak Sauce has a story dating back to the early 1800s when a chef to King George IV of the United Kingdom, concocted the proto-recipe for this sauce. Steak Sauce: FIRST RATE ROYAL APPROVEDĪ.1. By accepting the premise that apparel and footwear weight is an impedance worth designing against and marketing for, Adizero blends the Adidas brand name with proprietary materials that can help athletes edge out competitors by the milligram and millisecond. The naming construction here seems predicated on the idea that nothing is lighter than nothing. Adizero: ZEROS ON THE BOARDĪdidas has used Adizero to name “light, breathable, and responsive” shoes and cleats, as well as “lightweight poly fabrics” that offer improved freedom of movement. The name also functions as a promise to find “zero difference” in taste between Coke Zero and its high fructose corn syrup-infused or cane sugar Classic counterpart. Coke Zero: THE MINIMUM NUMBER OF CALORIESĬoke Zero came to be in the early 2000s when the Coca-Cola Company figured out how to employ aspartame and acesulfame potassium to create a new soda with zero sugars and zero calories. ![]() ![]() Pushing below the terminal “zero” also gives Sub-Zero a powerful sensation that it can push past an expected barrier. The name was a clear guarantee that Sub-Zero’s products would keep food (or medicine) exceptionally cold. The Sub-Zero Freezer Company launched in 1945, but before it was known for its premium status or high-end design it was a passion project for its founder who had begun experimenting with refrigeration to store insulin for his son who had juvenile diabetes. I thought I might learn about cultural associations or superstitions related to numbers, but the results of my search were much different from my expectations. In this exercise I limited my search to zero through ten so that I could focus more energy on the names I found and hopefully make the article less scattershot. I was curious to explore the latter of these three types of names and set out to find as many names with numbers as I could find. Other times brands include unexpected “characters” like letters from ancient alphabets, mathematical symbols, or numbers. Sometimes there are rich stories, curious histories, or interesting etymologies baked in. At A Hundred Monkeys we know that names are made up of interesting stuff.
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